With London Fashion Week kicking off this Friday, WALL takes a look at why the fashion industry needs London’s adventurous offerings.
Paris and Milan used to be the fashion week’s we turned to for trends, but now it’s London and New York leading the way for style and accessibility. (But Miuccia Prada is still the undisputed leader of Italian fashion – and perhaps the world!)
Simply, Milan brings traditional craftsmanship to life – leatherwork for example is perhaps second to none. Paris is the home of couture; stunning detail and exquisite bespoke designs - it’s classic, ageless and never goes out of style. New York is the big money-maker. Lines are there to sell; you can wear looks straight off the runway. This commercial element tends to be deemed as ‘safe’, but these designs are what the everyday woman wants to wear.
London has the guts to be daring. Whether it’s Pam Hogg’s near-nude SS13 collection, knitwear brand Sibling’s woollen face masks or Philip Treacy’s outrageous hats – we know how to have fun.
Everyone has their own signature style in London and we don’t tend to conform to one particular look – meaning designers can play around with originality. Instead of trends dictating what the everyday woman wears, street style is of utmost importance, with attendees being regularly snapped by fashion magazine and bloggers. This trickle up system is now influencing what designers create.
LFW plays with fabrics, styles and shapes to give them that extra lease of life – a twist on the classic; bringing the ordinary to extraordinary. We also look back to look forward – London fashion has always been a remedy for memory; and history is re-discovered every season. Whether it’s a fresh look at the hourglass silhouette of the 1950s, seen all over the AW10 catwalks, a nod to Yves Saint Laurent’s seventies shapes during SS11, last year’s take on Daisy Buchanan’s 1920s wardrobe or even this season’s new punk look. Reintroducing and remixing the styles and trends of previous eras can breathe life into old silhouettes.
We need London Fashion Week for its playful nature and sense of humour. It’s an ideas hub of creativity. And what’s fashion without a little fun? WALL London follows suit - we design classic garments with a quirky twist - redeveloping shapes from our own back catalogue and adding new details to make them fresh, new and interesting. We believe that this is why we have such a loyal customer base - a range of women who want to look great and individual, retain their sense of fun whilst being completely comfortable in their outfits.
These four main fashion weeks are so diverse; the fashion world would be a far more mundane place without each and every single one. But we can’t wait to see what London has up its sleeve for this season – watch this space.
To see what WALL London has to offer this AW13 click here.
See below for some of our favourite dresses - all with that definitive WALL London twist: